We are looking for a smart and passionate
Senior Web Analytics Engineer who will be responsible for the technical implementation of Adobe Experience Platform and creating capabilities to support product and marketing analytics. You will create opportunities to deliver business value through your technical expertise in web analytics.
Key Responsibilities
- Support demand generation stakeholders with new reporting and 3rd party tracking requests.
- Develop implementation plans for Adobe products (Adobe Analytics, Adobe Customer Journey Analytics, Adobe Target).
- Implement Adobe Analytics, Target, and Customer Journey Analytics tracking via Adobe Launch tag manager.
- Understand key aspects of variable mapping, tags, server call types, cookies, Link Tracking, data Layers, HTML & packet sniffing, identity management.
- Support One Trust cookie banner implementations and mapping of solutions to legal policies.
- Develop and maintain dashboards and reports that check for data integrity in both Adobe Analytics and Tableau.
- Develop automation scripts to check for data outage and accuracy of web tracking implementation.
- Complete user acceptance tests (QA and reporting confirmation) of new & modified implementation plans and/or products.
- Conduct Ad-Hoc analysis and generate reports as needed for QAing implementations in Adobe Analytics, Snowflake and/or Tableau.
- Keep up to date with changes in web analytics technology and how they affect our implementation and data.
- Keep up to date with GDPR and privacy regulations and make necessary updates to web analytics tracking and cookie categorizations to support accuracy and legal compliance.
- Exhibit strong analytical, project management, and communication skills.
Key Skills
- Have working knowledge of Adobe Launch, Adobe Analytics, Adobe Target, and Adobe Customer Journey Analytics and advertising platforms (Google, Facebook, LinkedIn, Epsilon).
- Have working knowledge of JavaScript and custom code integrations via a tag management solution.
- Have working knowledge of Adobe JWT service account integrations.
- Have working knowledge of One Trust and Adobe Launch integrations to deploy tags based on visitor’s consent.
- Ability to quickly master tracking implementations of new third-party vendors and ad-tech such as 6thSense, Facebook, Google, LinkedIn, Adobe Target, etc.
- Ability to quickly analyze and build reports in Adobe Analytics, and Tableau.
- Experience with querying and analyzing hit level Adobe Analytics and granular customer level data.
Nice to Have:
- Proficient in JavaScript, Python, and SQL.
- Can work independently across all areas of the full development lifecycle for implementing web analytics using JavaScript or Web SDK and tag managers.
- Experience with DataLayer development with and without tag management solutions.
- 7+ years of prior implementation experience with Google Analytics, Google Tag Manager, Adobe Analytics, Adobe Launch, Tealium, Snowplow or similar web analytics tools.
- Candidates should be flexible / willing to work within an AGILE development framework across multiple different development teams across the organization.
Education and Experience
- B Tech or B. E. (Computer Science / Information Technology)
- 5+ years of experience as Web Analytics Engineer.
- Proficiency in SQL & Adobe Analytics is a must.
Analytical and Personal skills
- Must have good logical reasoning and analytical skills.
- Good Communication skills in English – both written and verbal.
- Demonstrate Ownership and Accountability of their work.
- Attention to details.
