Key Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with business goals.
- Drive brand awareness, thought leadership, and market positioning for IT solutions & services.
- Collaborate with C-level executives, sales, and product teams to align marketing with business growth.
- Lead the SEO strategy to improve website traffic, service positioning & Inquiry.
- Collaborate with content, design, and development teams to manage Brand Visibility.
- Oversee PPC campaigns across Google Ads, LinkedIn Ads, Bing Ads, and other paid channels to drive MQL’s & SQL’s.
- Develop and execute a content strategy that includes blogs, whitepapers, case studies, and video content.
- Position the company as an industry thought leader through webinars, podcasts, and guest contributions.
- Build and execute ABM (Account-Based Marketing), email marketing, and social media strategies.
- Drive lead nurturing, funnel optimization, and conversion rate improvements.
- Create and execute go-to-market (GTM) strategies for IT solutions & services.
- Enhance website UX, marketing automation, and AI-driven personalization.
- Monitor KPIs, ROI, and marketing analytics to drive continuous improvements.
- Manage marketing budgets and ensure cost-effective campaign execution.
- Build, mentor, and manage a high-performing marketing team (including content, performance marketing, SEO, Designing, and social media teams).
Key Skills
- Bachelor’s degree in marketing, Business, or a related field; MBA is a plus.
- Strong leadership skills and experience managing a team.
- 10+ years of experience in leading marketing practices, with a focus on B2B lead generation and brand building in the software consulting services company.
- Proven expertise in PPC, SEO, Content Marketing, and Digital Demand Generation.
- Strong knowledge of Google Ads, LinkedIn Ads, Facebook Ads, and retargeting strategies.
- Experience with growth marketing, marketing automation (HubSpot, Marketo), and CRM tools.
- Experience in marketing services in Enterprise IT, AI/ML, Cybersecurity, or Cloud Solutions.
- Strong network within the B2B tech ecosystem and IT media landscape.
- Ability to work in a fast-paced IT/Tech environment with cross-functional teams.
- Up to date with the latest trends and best practices in digital marketing.
Education and Experience
- Bachelor’s degree in marketing, Business, or a related field (master’s degree preferred).
- 10+ years’ experience in digital marketing, with proven experience in a managerial role.
Analytical and Personal Skills
- Creative thinking and the ability to develop innovative marketing campaigns.
- Exceptional communication and presentation skills.
- Must have good logical reasoning and analytical skills
- Able to receive constructive criticism, also team player with positive attitude
- Open to constructive debate and open to learning new concepts
- Is extrovert & Proactive not reactive
- Take own initiatives to achieve own goals
